When picturing coastal-inspired interiors, it is easy to envision cool blues, off-whites and the addition of natural textures and tones. And while there are many different approaches to coastal living across the globe, the classic tones and recognisable draw of New England charm prove time and time again why this distinct style remains a constant source of inspiration. 

If you’re looking to create schemes inspired by coastal landscapes, but are seeking something a little more considered and layered, read on to discover how our flatweave and hand tufted rugs can help build timeless and subtle coastal interiors inspired by the classic East Coast aesthetic.

The power of blue

Calming and undeniably coastal, blue is the indisputable tone of any seaside-inspired home. Ranging from marine, navy and indigo to sky, denim and dusky – there are endless shades of blue that can be found in East Coast homes. Known for our love of blue, our extensive flatweave collection features over thirty designs featuring this versatile colour, from classic border designs like Westport and Hampton, to the timeless multi-stripes of Sudbury and Vernon. 

For projects and homes that are looking for a specific tone of blue to match paintwork, artwork or existing features, our colour matching service means we are able to develop a unique and bespoke runner created specifically for occasions like these. Alternatively, if your runner of choice is not available in the right width, this can be easily remedied, with our design team creating a bespoke width tailored to your staircase. 

East Coast Classics

Effortless, clean and elegant – the distinct interiors of New England have inspired not only multiple homes across the globe, but also a number of cherished Roger Oates flatweave designs. Influenced heavily by the raw, natural beauty of the New England coastline, this classic aesthetic is built on serene and refined simplicity. More than just blue and white, layers of texture and pattern are embedded amongst nuanced design stories – featuring natural fibres, heritage pattern and timeless colour.

Natural Tones

There are many elements to consider when planning which textures and tones to include in your scheme. One of the most overlooked but impactful things to consider is the tone of your wood. Fundamental and often the foundation of every good design, choosing the right shade for a wooden floor can be instrumental in how the rest of a scheme is pulled together. Trends are constantly evolving, however timeless interiors are founded on craftsmanship, often featuring natural materials and heritage patterns. In today’s world of interiors, we see a return to intense mahogany and rich walnut tones in flooring. These deeper hues create the perfect setting for flatweave rugs – deep navy’s intensify and sky blues and teals are elevated against the dark, contrasting wood tones. Combining this alongside natural fibres like our 100% wool flatweave makes for a simple yet effective space when building a calm, coastal inspired aesthetic. 

Two Coastal Schemes using Vernon Croft Blue & Mawgan

A timeless stripe reinvented and recoloured from an original archive design, Vernon Croft Blue demonstrates its versatility in both contemporary and traditional coastal settings. Within this modern coastal home and limed oak flooring, the soft and refreshing tones add a calming pop of colour to this open and airy space, its timeless stripes echoing the striking horizon line, bringing nature’s palette within.

For those seeking something to make a statement and ground a room with luxurious texture, the Mawgan hand tufted rug delivers blocks of considered stripes that echo the serene horizon line where ocean meets sky. Here, Mawgan adds depth, tactility and focus to a pared-back, contemporary coastal setting, where organic materials and tones create a space full of character for an effortless and relaxed scheme.