Authentic materials, rich texture and delicate design balance are core to our heritage.

Wool has many naturally inherent properties that make it perfect for flatweave, and good for the planet.

Renewable and biodegradable; wool is one of the most sustainable materials in the industry. By using a high percentage of British wool in our blend we are also supporting British farmers and reducing the carbon footprint of our product.

Wool’s natural stretch and elasticity make a durable product which can be manipulated by skilled installers around curved staircases.

Lanolin which naturally occurs in wool acts as a protective waxy coating giving the fibres an element of dirt and stain resistance.

Wool is proven to improve air quality. Studies have shown that common VOCs can be absorbed and chemically bound by wool, improving ambient air quality; a sustainable and natural solution to the problem of accumulating indoor contaminants.

The high levels of water and nitrogen that occur in wool also make it naturally flame retardant, a safer choice for the home.

Wool is an excellent natural insulator and absorbs sound making it the ideal material for busy staircases and landings.

Our Yarn

The yarn we use to weave and hand-tuft our runners and rugs has an enormous effect on the overall appearance and quality of our product.

We are committed to making conscious decisions about how and where our wool is sourced, and the impact it has on our planet.

We use 100% British wool sourced through the Woolkeepers®, a forward-thinking initiative who provide support to British sheep farmers through an environmentally conscious framework. This allows us to trace the wool we use back to the farms where the sheep are raised.

Creating a superior yarn which directly supports British farming

The aim of the Woolkeepers® is to build a thriving wool supply ‘ecosystem’ which benefits everyone in the wool supply chain, from the custodians of the soil to those who care for the fibre, resulting in fairer wool prices for farmers. The ethos and standards of Woolkeepers® ensures the highest quality of the wool due to a genuine commitment to the welfare of both farmer and sheep.

The long-term social goal behind the initiative is to support a campaign which nurtures land transformation and uses wool to reverse climate change.

Hardy British Wool brings resilience and durability, as well as texture and nuanced delicacy of colour. We choose to use the highest grade of wool which has a natural lustre and is lighter in tone. This allows our Yorkshire based dyers to achieve vibrant, more intense colours.

Why we love two ply yarn.

We use the best wool available, and we want to do it justice, which is why we also prioritise the ply and twist of the yarn. Our British wool is spun and dyed in Yorkshire by a company with over 125 years working with wool.

We use a ‘two ply’ yarn for an unparalleled look and feel. With an open twist, our yarn has a movement and rich texture; this results in greater light reflection which gives our colours energy and life.

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