

100% British Wool
Working with a transparent and verified wool community
Traceable Wool
At Roger Oates Design we are known for pushing boundaries in design; however, we are also continually striving to improve the quality of our products, the materials we use and our environmental impact.
Most important is our relationship with everyone involved in the journey of our wool, from the sheep on the farms to the rugs and runners in your home.
We are pleased to be working with The Woolkeepers® to source traceable 100% British wool from UK farmers.


From Farm to Flatweave
The aim of the Woolkeepers® is to build a thriving ecosystem which benefits everyone in the wool supply chain, from the custodians of the soil to those who care for the fibre.
We can trace the wool in our products right back to the farm where the sheep are raised. The programme provides sourcing integrity and fairer wool prices for farmers.
Beginning with our New Classics collection, find the origin of the wool in your product below. This is based on your purchase date.
Becoming Woolkeepers
The long term social goal behind the Woolkeepers® farm traceability is to support a campaign which nurtures land transformation and uses wool to reverse climate change.
Roger Oates Design became a Woolkeepers® Partner in 2023 when we developed a new 100% British version of our Venetian Flatweave yarn. This was launched in October 2023.
We are committed to moving our entire production over to 100% traceable British yarn. This includes our Venetian Flatweave rugs and runners, hand tufted rugs and our accessories.
Every month we make more of our products using 100% traceable British wool. We estimate that our switchover will be completed in 2026.

Select a season below based on when your product was purchased.
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OCTOBER 2023 – OCTOBER 2024
New Classics Venetian Flatweave Collection. Our first collection made using traceable wool.
Which farmers have grown my wool?
Dineley, Greene, Gynn, Humber, Smith & Walters
Where in the UK has my wool come from?
Cornwall, Dorset, Devon, Wiltshire & Surrey
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NOVEMBER 2024 – OCTOBER 2025
New Classics Collection | Venetian Flatweave Collection (exl. Real Shetland Collection) | Hand Tufted Rugs
Which farmers have grown my wool?
Byrnes, Dineley, Endacott, Govier, Humber, Hyam, Jones, Marshay, Lloyd, Ruddle, Smith & Turner.
Where in the UK has my wool come from?
Cornwall, Devon, Dorset & Hampshire

New Classics: A Traceable Collection
‘New Classics’ is our first collection to use 100% British traceable wool.