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100% British Traceable Wool

Introducing ‘New Classics’ – Made using 100% British wool exclusively sourced through The Woolkeepers.

Traceable Wool

We are known for pushing boundaries in design; however, we are also continually striving to improve the quality of our products, the materials we use and our environmental impact. Most important is our relationship with everyone involved in the journey of our wool, from the sheep on the farms to the rugs and runners in your home.


From Farm to Flatweave

The aim of Woolkeepers® is to build a thriving ecosystem which benefits everyone in the wool supply chain, from the custodians of the soil to those who care for the fibre.

The programme provides sourcing integrity and fairer wool prices for farmers. We can trace the wool in our products right back to the farm where the sheep are raised.

Beginning with New Classics, find the origin of the wool in your product below. This is based on your purchase date.

Season One




Who has grown my wool?

The Woolkeepers of Group No. 76 Farmers Greene, Gynn, Humber & Smith



Where in the UK has my wool come from?

Cornwall, Devon, Dorset, Wiltshire & Surrey

New Collection

New Classics: The Woolkeepers Collection

‘New Classics’ our newest collection uses 100% British traceable wool exclusively sourced through The Woolkeepers.



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