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Stories  |  3 August 2021

20 Years of New Hadley

In celebration of 20 years of our iconic New Hadley, we are looking at the beautiful brights that have made the design a renowned piece of the Roger Oates collection since 2001.

A popular and recognisable staple since its introduction back in 2001, New Hadley is an evolution of our original ‘Hadley’ design – a wide repeating stripe created in 1994. After several years, the design was reinterpreted with a subtle variation in the rib and herringbone weave structure we see today – narrower, more refined proportions with a focus on bold colour.

Left: A statement staircase with New Hadley Mandarin, and right: a close up of the uplifting New Hadley Bright Rose

Originally released in a number of neutral hues, New Hadley was recoloured by Roger and Fay in the mid 2000s with the bright, daring colours we celebrate today – Lime, Mandarin and Bright Rose. These zesty shades have moved away from neutral tones popular at the time, inviting us all to be bolder and introduce more colour into our homes.


A versatile and recognisable pink, Bright Rose perfectly adapts to any statement scheme – Sophie Robinson showed us her colourful way of incorporating New Hadley within her eclectic hallway here.


With the ever popular trend of bringing the outside in, New Hadley Lime is a refreshing green that sits perfectly against the refined weave. See how interiors lover and stylist Erica Davies integrated Lime into her botanical inspired entrance hall here.


Our Mandarin colourway delivers a shot of punchy orange in a South East London home (left) making an impact in an otherwise neutral scheme. This statement colour now features in the infamous stripes of our Fitzroy Bright.

A close up of New Hadley Lime in the home of Erica Davies, read more of the interview with Erica here.

This riot of acid tones has made New Hadley one of the most recognisable designs within our collection – these boldly coloured runners remain firm favourites with their undeniable Roger Oates handwriting.

Left to right; New Hadley in Mandarin, Lime and Bright Rose

New Hadley is available in 5 colourways; Bright Rose, Figue (archived), Lime, Mandarin and Soft Black



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